AI Science & Technology

Consumers don’t trust Artificial Intelligence to handle personal information

Business leaders that are working in the field of Artificial Intelligence admit that consumers are not confident about the way their confidential data is handled – and said it is an urgent issue for the industry to tackle.

“Trust is an important issue in AI and we are trying to address this problem,” Dr Hatem Bugshan, head of UK-based Big Innovation Centre in the Middle East, told The National, adding the main concerns are regarding the usage of consumer data.

“Data is the crucial fuel or raw material to run any AI application … but individuals have no trust on how their personal data is processed by the companies,” added Mr Bugshan.

The Big Innovation Centre, a London-based incubator that has offices in Riyadh and Dubai, has been working with UK Parliament since 2017 to develop a framework for governing data practices.

“We do small-scale experiments with selected companies, individuals and government entities and advise policy makers in the UK,” said Mr Bugshan, who said his company is looking to implement a similar model in Middle East.

The UAE, the Arabian Gulf’s second largest economy, is forecast to gain the most in the region as a result of AI adoption, with the technology expected to contribute up to 14 per cent to the country’s GDP – equivalent to Dh352.5 billion – by 2030, according to a report by PwC. The UAE will be followed by Saudi Arabia, where AI is expected to contribute 12.4 per cent to GDP.

“There is certainly a trust issue, especially when processing sensitive information like medical records of patients and other data sets with personal characteristics,” said Shail Khiyara, chief customer experience officer at UiPath, a software company that develops robotics and automation.

He suggested regulations to avoid misuse of AI to mine data.

Experts also said it is important to familiarise individuals with AI right from the school stage to ensure a more adaptive future generation.

Cedric Wachholz, chief of information and communication technology in education, culture and science at Unesco, emphasises that AI should be simplified and children should be taught in schools to understand how it works.

“There is a new concept called ‘computational thinking’ where children learn problem solving … looking at data, analysing it and finding solutions. The idea is not to become a computer specialist but to learn to understand how AI works. It will also prepare children for the future changes in workplaces,” said Mr Wachholz.

He added that many schools in Argentina, Malaysia, Singapore and Europe have already introduced this concept in curricula.

David Cox, chief technology officer and director of IBM-MIT Lab in the US, said AI is set to “transform everything that we do… how people work, how they interact with governments”.

“But we really need to give attention to trust.”

Source The nationa

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